Scenario Analysis on Dynamic Strategy and Revelations for Chinese Enterprises

Based on the concepts and characteristics of dynamic strategy and scenario analysis, the thesis has discussed that how the scenario analysis applies in dynamic strategy for an enterprise within its function, the operation processes,its applying scopes and the keys of the scenario analysis in company's strategy planning application. And it analyzes the conditions of Chinese enterprise in the face of a high level of uncertainty and complexity within competitive environments. The keys that Chinese company will apply the method have been given by this paper.